11/18/2023 0 Comments Capri sun apple juice nutrition factsWild licenses the brand to different companies, which as of 2009 bottle Capri-Sun in 18 countries Wild subsidiary INDAG supplies the various bottling plants. Capri Sun GmbH is organized and headquartered in Germany and is a subsidiary of Swiss companies Capri Sun AG and Capri Sun Group Holding AG and German company Wild this makes it unusual in a largely American-led beverage industry. SiSi-Werke changed its name to Capri Sun GmbH in December 2018. Availability rose to 52 countries by 1991. By 1982, Capri-Sun was sold in 23 countries and the most popular fruit juice in 19 of them. The endorsement-in which Ali said Capri-Sonne was, like him, "the greatest of all time"-led to a significant increase in sales. SiSi-Werke, the Wild subsidiary responsible for Capri-Sonne, said that the deal included one crate of the product a week for four years. Hans-Peter WildĪt the initiative of Hans-Peter Wild, champion boxer Muhammad Ali began promoting the brand in 1978 it was his first endorsement deal. The name references the Italian island of Capri due to its status as a vacation destination. After initial issues with spoilage and stains were resolved, the product debuted in West Germany in 1969. did not obtain exclusive rights from Thimonnier, but rather by ordering all of the machines they made. According to Rudolf's son Hans-Peter Wild, Rudolf Wild & Co. engaged with Thimonnier, a French company that primarily manufactured sewing machines, for rights to use their patented pouch design and patented pouch-making machines. Restrictions on color additives at the time in West Germany led to less visually appealing soft drinks, incentivizing opaque packaging. This led him to several new products, including Capri-Sonne, which was developed in the 1960s. After World War II, Rudolf Wild created Libella, which the Lexington Herald-Leader in 1998 described as "the first all-natural soda made with real fruit juice". (better known as Wild) in 1931, in Heidelberg, Germany. History Origins and global overview Rudolf Wild Disputes over sugar content, "all-natural" status, and marketing to children have led to two lawsuits in the United States (one of which led to the abandonment of "all-natural" for a time), the removal of Capri-Sun from Tesco shelves in the United Kingdom, and a negative award from Foodwatch for deceptive marketing to children. In France, Capri-Sun has figured prominently in rap songs and has been noted as a drink of choice in poor areas. About a third of American parents view the drink as healthy. Ĭapri Sun is one of the most favorably rated brands in the United States among Generation Z. Kraft continued to use Philip Morris's techniques after it became independent in 2007. Prohibited from selling tobacco to children, Philip Morris executives applied their experience to sugary drinks including Capri Sun, adding the pouches to Lunchables and advertising them through a "California cool" aesthetic. was owned by tobacco conglomerate Philip Morris Cos. Characterizations of the juice drinks as "all-natural" have led to conflict in several countries between consumer advocates who highlight the high sugar content and low juice percentage, and Capri-Sun and its licensees, who in most cases have maintained that the term correctly describes the ingredients. ![]() Globally, its best-known flavor is Orange.Ĭapri-Sun's main products are high in sugar content, although lower than many competitors. Capri-Sun is available in varying ranges of flavors in different countries, targeting different national flavor profiles. ![]() The pouch design has stayed largely the same, but changes in some markets have included transparent bottoms and paper straws, while other container types have been introduced for some products. In the United States, these pouches were innovative as the first single-serving fruit juice containers. Since its launch, Capri-Sun has been packaged in laminated foil vacuum Doy-N-Pack pouches, with which the brand has become strongly associated. As of 2016, roughly 7 billion pouches are sold per year, making it one of few globally prominent soft drinks not originating from the United States. It is now sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun) and Coca-Cola Europacific Partners in parts of Europe. Invented by Rudolf Wild, it was introduced in West Germany in 1969 by his company as Capri-Sonne (a name retired in favor of the English name in 2017). Wild, with regional licensees including Kraft and Coca-Cola Europacific Partnersġ969 54 years ago ( 1969) (as Capri-Sonne)Ĭapri-Sun ( UK: / ˈ k æ p r i/, US: / k ə ˈ p r iː/) is a brand of juice concentrate drinks based in Germany and Switzerland.
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